Monday, November 02, 2009

Choosing Your Packaging



One of the most difficult decisions I have had to make has been choosing the type of packaging to use for my bodycare products. There were so many considerations, such as glass or plastic, colored or clear, shape and size, innovation versus status quo. Wanting to be green and eco-consious is more expensive than using plastic; but you have to decided how you want to brand your line.

I have made the decision to use glass for most of my products. I will also institute a refill/recycle policy. If my clients want to save money and are conscious about our planet, they will be able to send me their used jars and bottles to be recycled and reused. I will offer my customers a 20% discount for refills. It's a win win for everyone; we save money, our clients save money and we help the environment.

Be well, ddse+m




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